If you were to hear a pitch from a legal startup that planned to offer do it yourself access to legal forms, you would immediately think of LegalZoom right? Who would enter into a space crowded by a giant like LegalZoom? That would be as asinine as pitching an online auction site for collectibles, clothing, accessories and every day junk right?
Well Santa Monica based startup DocRun is doing just that. Of course their position is that they’re going to do it better.
DocRun has positioned itself to become the site to go to when small companies, and even startups need legal documents that may otherwise cost them thousands of dollars. When a user goes to the site they can create highly customizable, attorney level legal documents by answering a handful of relevant questions.
DocRun isn’t your run of the mill startup though. The company’s founder is Jennifer Reuting a nationally known expert on small business and corporate structuring. She is the author of the book “Limited Liability Companies For Dummies”.
This is also not her first foray into web platforms for small businesses. Reuting created InCorp.com the third largest registered agent service provider in the country and MyLLC.com a business entity formation service. Reuting has baked patent pending “artificial intelligence” into DocRun. This technology trumps LegalZoom’s one size fits all legal document service.
We got a chance to interview DocRun check out the interview below.