Des Moines Startup: Freebee Cards About To Launch, Making Customer Loyalty And Engagement Fun

by Kyle in Des Moines, Everywhere Else, Featured, Mobile, Startups
1 Comment 0 Like 2,626

A new Des Moines based startup called FreebeeCards is preparing for launch. They are launching May 15th in Des Moines and they are currently signing up merchants and users, for what promises to be a fun and exciting new way to build customer loyalty and engagement.

Freebee Cards was founded by CEO Ken Lazzaro who is a consultant in the reward/loyalty card and credit card processing space so he has experience with this kind of thing. How did he come up with Freebee Cards? Their marketing guy Todd Razor told us in an interview:

“Ken’s consulting company, which educates and helps business owners implement gift card, loyalty and credit card processing programs, was working with the owner of a women’s clothing boutique in Austin, Texas.  Ken had just sold the business owner a point-of-sale system, and she was also very interested in increasing customer loyalty. Ken’s company approached her about offering preloaded gift cards with varying values of $5, $10, $25 and $50 to customers in her area.

She loved the idea of consumers having to visit her store to find out the value of the cards. Yet a concern over not being able to measure the customer acquisition cost stopped her short of running that program. 

Ken soon realized that developing an electronic version of this gift card marketing concept would allow merchants to track customer shopping habits, as well as open a direct line of communication to make special offers, reward customer loyalty and collect candid feedback outside of the public’s view.

It snowballed into an idea for a website and FreebeeCards was born.”

More after the break

Denver Startup: Closely Gives Small Businesses A Competitive Edge With Perch Dashboard

by Kyle in Android, Colorado, Everywhere Else, Featured, iOS, Mobile, Startups
Comments Off on Denver Startup: Closely Gives Small Businesses A Competitive Edge With Perch Dashboard 0 Like 1,238

As a small business owner how do you keep track of what your closest competitors are doing? Do you wear blinders and pretend they aren’t there? Do you shop at competitor locations to see what they’re doing? Do you plant spies? Do you set up Google alerts?

While some of these things (except wearing blinders), may seem effective, they all involve time and most small business owners don’t have that. Luckily there is a Denver based startup called Closely that is looking to simplify the monitoring of your competitors in one easy to use dashboard they’re calling Perch.

Perch is currently in a closed beta. The founders at Closely are hoping that Perch will give local merchants a snapshot of competitors marketing activities and help merchants build ideas of how to respond.

“We found that the majority of businesses don’t quite yet understand the level of activity surrounding them,” Closely CEO Perry Evans told Street Fight in an email. “As the application that they learn to rely on for daily tracking and watching, we’re in a front row position for helping them participate.”

Evans, started his career in technology as head of the Mapquest publisher group so he’s very familiar with the benefits of LBS, group deals and the other technologies that are preying and benefiting local merchants.

More after the break
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