Luca Parise was working at a nice cush job in Sao Paulo Brazil for FRAM Capital, an investment management firm, when he decided to launch his own startup in the art world.

Nailonwall helps take the offline world of Latin American art and put it online for people around the world to find. But Parise doesn’t see it as a show and tell site by any means. He’s hoping to apply what he’s learned in the finance world to Nailonwall because “Art is a huge market and an investment opportunity”, he told us in an interview.

Parise hopes that by linking the Latin American art world to art collectors and investors globally artists’ works will become worth a lot more.  So in affect Nailonwall is an entire art marketplace rather than just a showing of art work from Latin America.

Parise hopes to bill $500,000 in commission from helping to facilitate the sale of the artwork on nailonwall, this year, according to Portugese site exame.com.

There are several art marketplace startups out there, but so far none that have focused on artwork in Latin America.

Check out our video interview with Parise below, and for more info visit nailonwall.com

We’ve got a ton more coverage of startups everywhere else, from TechCrunch Disrupt NY 2013.