Create Your Content, Build Your Brand With Halifax Startup eOLIO

eOLIO,Nova Scotia startup,startup,startups,startup interviewA new startup has sprung up in the town of Timberlea Nova Scotia, just outside Halifax. The startup, called eOLIO, is a content creation, sharing and brand management tool that helps connect people with great content to businesses. The idea came from founder Traci Johnstone after she went on the job hunt and realized there wasn’t a good product online that showed her perspective employers the breadth of her creativity.

Branding, social and web identity are of paramount importance in today’s job race. Everyone has great resume items that show themselves off in the best possible light. How do you translate that to what you can do from your inner depths? Where does your creativity fit into all of this.

Naturally, most employers across the world vet candidates online, through Google searches and through social media. With eOLIO they can also see your creativity. The platform also directs businesses and perspective employers to what you want them to see first.

“eOLIO is about personal branding and our digital reputations — because how we represent ourselves online matters.” Johnstone said to us in the interview below.

As Johnstone prepares to launch her startup at the end of November, she took a few minutes to speak to us. Check out the interview below.

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Canadian Startup: SWVLE Talent Discovery Tournament Style INTERVIEW

Talent discovery is a tough nut to crack. How can you judge whether someone is truly talented or not. There are a few startups in the talent discovery space and most of them are based on recommendations. Now of course recommendations are great, especially if you can get top shelf people in your industry to recommend you, but how can you tell your personal story?

You can make as many self YouTube videos as you would like, and those are great, but the next question then is how much talent do you have over the next guy?

SWVLE, a new startup brewing in Nova Scotia, is tackling that problem in a head to head, video to video bracket system. It’s like an all out talent tournament.

In terms of talent you can be talking about the next marketing rockstar or the next actual rockstar. When you use SWVLE it doesn’t matter what kind of talent you have you can put yourself up against someone else in your space, and let SWVLE work it’s magic.

What magic is that you ask? Well we needed to find out so we went right to the source and we interviewed SWVLE co-founder Sam Doyle. Check out the interview below:

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