Kyle
While we were in Chattanooga covering their big GigTank Demo Day we ran into Mac Gambill the co-founder of Chattanooga startup Nudge. We were fascinated by the idea of a workplace wellness app, essentially gamifying employee wellness.
Employee wellness can be costly for employers and employees. An unhealthy workforce can lead to employee absenteeism, low employee morale, a rise in health insurance premiums and more. Employee wellness affects the employees themselves, the employer and the other employees in any office. Spending 8-12 hours a day with sick people, down people or just people not well, isn’t any fun and pinches on the budget.
Employees with fulltime jobs that don’t work at a plush Silicon Valley or New York City office with iPad docks on exercise bikes, often times find themselves behind the desk for hours on end. Cutting back on coffee or deciding to forego that chocolate bar or lose that M&M jar on a desk, may help improve your wellness.
In fact Matt S. who participated in the nudge beta said he lost 13 lbs and was able to cut out caffeine (not just coffee) completely. Imagine how life would be if you could cut out caffeine completely.
But nudge isn’t about just workplace wellness, it’s your personal cheerleader throughout your day. Nudge isn’t about changing your lifestyle a lot or a completely new exercise regimen it’s about highlighting the things you’re doing well, rewarding you for doing good things for your body and your wellness and sharing them with friends and co-workers.
We got a chance to follow-up with Gambill in the interview below.