Boston Startup Play140 Acquihired By OOmba Founded By The Creator Of Atari

Play140 CEO Shawn Broderick and his team thought they were onto something that could be game changing. The company had built an acronym game, called The Acronym Game, to be played on Twitter. Their thinking was simple, make Twitter more than just communication. It was a novel idea, play games on Twitter, I mean everyone was doing it on Facebook.

The game was simple, see who could make the most clever phrase out of the acronym provided. For whatever reason the game never took off. The company’s Twitter feed shut down and they stopped posting on their blog. Boston.com reports that the employees of the company, including two of the three co-founders went to find other jobs. That left Broderick and the company’s CTO Michael Johnson left manning what was left of the game.

Fast forward to this week and they’ve had some rather exciting news. A venture funded startup called Oomba has acquired Play140 for an undisclosed amount. What’s really interesting is that this startup’s founders include Nolan Bushnell. Now if  y you’re thinking that name sounds familiar, it’s because Bushnell founded Atari and Chuck E Cheese among other feats in his career.

More after the break
Read More…