Kyle
A new Michigan startup called Ozmott has said they’ve just made shopping more fun. They’ve done this by combining a map of local participating merchants that are part of Ozmott’s loyalty program. Once they get into a participating merchant, Ozmott users can decide which offer they want to purchase and use “Pips” or loyalty points, to help pay for the offer. When a user redeems an offer through Ozmott they earn more points which helps them get top tier “Luxe” offers.
The team behind Ozmott had learned first hand from a local merchant how they actually went upside down on a daily deal. This seems to be a trend with mom & pop shops that eagerly joined the Groupon or Living Social model. It’s why it doesn’t work.
It looks like Ozmott merchants won’t have the same problem, especially after throwing the reward points back in the mix.
We got a chance to talk with the team behind Ozmott. Check out the interview below.