Brazilian startup Peela is getting some major traction in it’s native country. Peela is a reusable giftcard app and platform that allows users (buyers) to purchase physical or virtual gift cards that can be reloaded from the stores, restaurants and businesses that they were purchased for.

Peela patners with major merchants and vendors to offer the gift card, but more importantly, with reloadable gift cards, they offer a loyal customer. Perhaps your dad really loves the coffee shop he goes to every day, now everyone in the family can continually reload his card, it’s almost like a prepaid credit card for one place.

Peela has three main marketing channels, retail, e-commerce and businesses. So far it’s taking off, Peela’s Executive Director Guilherme  Coelho, showed us a map detailing Peela’s penetration across every city in Brazil.

They are looking to expand the platform and were part of the Brazilian pavilion at TechCrunch Disrupt NYC 2013. Check out our video interview with Coelho below and for more info you can visit them at peela.com.br

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