Kyle
By now every new business owner knows that they need to have some kind of internet presence. Many also know that they need to advertise online. After business owners decide they need to advertise online, where to go and what to do often becomes a headache.
Google’s AdWords product is typically one of the easiest points of entry into online advertising. If you live in a small or medium sized market AdWords can work perfectly for you. However, when you get into larger cities, signing up and using AdWords can be a shot in the dark.
AdWords algorithm based advertising can be confusing to someone with very little online experience. Naturally, the more money you put into a platform like AdWords the better your conversions will be. Or at least that’s what many advertisers think.
When a company with a new online presence sprinkles in social media and other possible revenue streams, the overall plan can become a disorganized mess. It doesn’t take long to lose track of where your ad dollars are going, and how different efforts are paying off.
Boston startup Privy is creating a much easier online advertising platform to use and understand. Privy’s founder Ben Jabbawy is hoping to add a layer of transparency to online advertising that hasn’t existed before. Jabbawy wants to make it easy for local businesses to buy online advertising and know exactly how many customers they get for every dollar they spend.
Sounds easy enough right?
Dave McClure liked the concept enough to bring Privy out to Mountain View California for the current session of 500 Startups. We got a chance to talk to Jabbawy about Privy, his hometown of Boston and what makes advertising work. Check out the interview below.