Molly McCarrick
Back in May when the high princess of startups inside the valley Sarah Lacey suggested there were no good fitness startups we found out about Waterloo startup PumpUp.
What makes pumpup.co so great are a number of things. For starters the three founders behind pumpup.co know their roles and do them well. In an industry that can run a little top heavy on the ego side they have the entrepreneurial founder, the sales, marketing and bizdev founder and of course the athletic trainer founder. You couldn’t have a fitness startup without one.
The UI is intuitive and it’s made for the average person, not the overly buff set that don’t need the gym as much as us normal folks.
Now, to make things much easier to manage PumpUp on the go, they’ve released an iOS app for iPhones and iPod Touch, both devices that make it into the gym while you’re working out.
With over 40% of new gym memberships cancelled in less than a year, people are looking for an easy-to-use solution that gives them the guidance and motivation needed to get fit. By asking a few simple questions about people’s fitness goals, where they want to work out and the equipment they love to use, PumpUp automatically builds a highquality workout designed specifically for each user.
PumpUp is meant for people who want to get started with a fitness routine but don’t know what to do, or those who want to take their fitness to the next level. PumpUp shows users what to do, how to do it,and over time, adapts their plans to ensure they continue to improve.
“People aspire to be fit and live a healthy life but most people find difficulty in reaching their goals,” says Phil Jacobson, co-founder & CEO of PumpUp. “We’re simplifying the experience by asking you what you want and taking care of the rest. Getting fit doesn’t have to be tough; people just need to be shown what to do. With PumpUp, that’s exactly what we’re doing.”
The PumpUp App is available as a free download on the Apple App Store on iPhone or iPod Touch at http://itunes.com/apps/pumpup. PumpUp is free to try for 30 days and costs $4.99/month on an annual subscription. To celebrate the launch and New Year, an annual subscription for PumpUp is only $2.99/month for the rest of January 2013.
Kyle
