Kyle
Sure there are a lot of recipe startups and websites out there. But how many were started by men, and how many are looking to reinvent and simplify the cookbook? That’s a lofty goal but it’s just what Iwannanom co-founders Danny Nahtan and Chuck Masucci have in mind.
Co-Founder Danny Nathan tells Nibletz.com:
“I Wanna Nom is a reinvention of the cookbook for the digital world. It’s a recipe bookmarking and discovery tool that allows the user to keep track of recipes they discover anywhere on the internet and easily share them, rate them, comment on them, and find new recipes and dishes by following friends and fellow foodies.”
The two co-founders met at POKE NY a creative technology and innovation consultancy based in New York. Masucci, a four year veteran of POKE has recently moved on to be the CTO of ske.dj an upcoming mobile/web startup and Nathan is approaching his fifth year there.
“We’re both ardent believers in the approach of creating simple, smart, and social products/services that add value and utility to people’s lives. (This thought process is largely what sets POKE apart from other innovation companies and has helped make it what it is today.) That thinking is certainly pervasive throughout the I Wanna Nom experience and has shaped our plans for the future of the product.” Nathan said.
We had a chance to interview Nathan about iwannanom and how they hope to (uggh i don’t want to say it), disrupt the recipe and cookbook space.
What are the differentiators from iwannanom and other online cookbook communities?
“The idea came about because recipe sites have become overwhelmingly difficult to use. There are too many, they’re too crowded, and many don’t show off food in a way that makes it appetizing. We were discovering more things that we wanted to cook on other sites – blogs, newspaper sites, tumblr, etc. – and we were usually drawn in by an image more than anything else.”
“The problem was, there was no way to keep track of those recipes other than bookmarking (which feels like too much of a commitment) or another social service that was crowded with anything and everything that people felt like saving (which feels like drinking from the firehose). The inevitable result was a bunch of good dishes and recipes floating around the internet that we’d never cook because we’d forget about them.”
More after the break
Read More…