Seattle startup TangoCard continues to make news. Just last week we reported that Google’s Executive Chairman Eric Schmidt, had participated in a $1.8M round of funding for TangoCard through his Innovation Endeavors investment arm.
Today loyalty and rewards startup Plink has announced a partnership with TangoCard that will take their 35,000 merchant rewards network from Facebook credits, to a plethora of great opportunities for redemption. Now in addition to earning Facebook credits that can be used for hundreds of Facebook apps and games, customers in the Plink reward network can also earn credit towards top merchants like Amazon,Home Depot, Target,iTunes,The Gap, Nike and many more.
“Our members have asked for more choices and we’re excited to expand the innovative ways they can earn rewards for eating and shopping offline,” Peter Vogel, Plink’s co-founder and President said in a statement. “Plink’s goal is to bridge the gap between online consumers and their offline purchases and partnering with Tango Card makes that vision more rewarding for our current members and attractive to new ones. We still believe in Facebook and Facebook credits; we wanted to increase our reach and exposure.”
Tango will also handle all of the work involved in the gift card part of the program.
“Plink and Tango Card are rethinking how consumers want to earn and use rewards,” David Leeds, CEO and founder of Tango Card said in a prepared statement. “Tango Card carefully curates digital rewards to deliver a complete program in a card. This approach allows Plink to focus on their core business: creating an innovative online-to-offline loyalty program. We are huge fans of what Plink is doing and are delighted that Plink selected our easy SDK [software development kit] to integrate the Tango Card.”
“We were looking for new ways to advertise all over the Internet and through Facebook, not just to people that are playing games on Facebook,” Vogel added. “We had seen Tango out in the marketplace. They have a lot of the biggest and most popular brands that our members want. Tango Card provides our members with a one-stop stop shop with an easy entry point. Tango also has a mobile application that enables our members to pick the [electronic] card they want on the go. It’s a very appealing model. For us, it’s all about choice.”
Just last week Tango received a $1.8 million dollar series A round. They said at that time they would use the fund for expansion, hiring more developers and expanding their proprietary software applications. Obviously they are moving quickly toward that goal.
For more information on Plink visit this link
For more information on TangoCard visit this link
Source: Press Release via Loyalty360
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