The votes have been counted and we have a new President, so what are the protestors going to do now. Well a Santa Monica startup in the ad space, called VIRURL used them to protest annoying banner ads on Thursday at ad:tech. ad:tech is one of the biggest digital advertising conferences in the world and is held annually at the Javits Center in New York City.
VIRURL is promoting a new “viral” ready content based ad unit called the SlideOut. The “Slideout” widget for web publishers is a tool designed to serve and monetize relevant partner content to site visitors unobtrusively. That partner content, in the form of a “recommended content” link is served to the user when they navigate to the bottom of the page, intuitively offering extra sponsored content that may be of interest. The feature has recently gone live on HollywoodAssistants.Tumblr.com
VIRURL used the protest as an almost flash mob like way to garner attention for their new product. It looks like it worked.
“We’ve built a company on an entirely different premise. It’s a business model that empowers advertisers in a way that the broken banner model never could. The energy we ignited today is just the beginning of our revolution. Virurl’s tools and technology are delivering 20x engagement (in terms of click through) and those numbers speak for themselves.” VIRURL CEO and Co-Founder Francisco Diaz-Mitoma told Nibletz.com exclusively.
“This is the next step in killing off the banner ad, which is going on 20 years as the most popular way to ineffectively monetize the web. The web has evolved by leaps and bounds in those two decades and so should its advertising,” said Diaz-Mitoma. “Web consumers hate banner ads and publishers and advertisers don’t make money from them. The new VIRURL Slideout solves this problem by positioning paid content in such a way that it gets a visitor’s attention without diminishing their online experience.”
“VIRURL already offers a 20x increase in CTR engagement over traditional banner advertising, and a new option like the Slideout can only serve to increase that engagement. Every time a user clicks on that VIRURL ‘Slideout’ on a blog or Tumblr like ‘Hollywood Assistant,’ the publisher makes 60% of the revenue from that transaction,” added Diaz-Mitoma. “This is all done with just a snippet of code, not only maximizing profitability for publishers, but doing so with complete ease-of-use. VIRURL offers unprecedented transparency and customization to both advertisers and publishers, as well as those they are trying to reach.”