Kyle
The search engine is a hard nut to crack. Back in the earliest days of the internet most of us used infoseek, Lycos and then Yahoo. Then, as we all know, two Stanford students, Larry Page and Sergey Brin set out to create Google. Companies both big and small like Microsoft and Duck Duck Go, have all tried to compete with Google.
Some of those competitors have carved out a good niche, more so with Duck Duck Go rather than Bing. Others are trying to attack Google feature by feature. Some search engine competitors are looking to offer an alternative to the way Google serves up results. One of those companies is a startup in the UK called omoii (pronounced Oh My).
Omoii is hoping to go beyond the keyword and offer a more robust, and accurate list of search results. The hope is that by offering a better search results algorithm, web searching will be more targeted and offer advertisers a better audience.
We got a chance to talk with Steve Pritchard the founder and chief architect of this unique new search startup. Check out the interview below: