Crowdfunding could have very well been the most popular startup space in 2012. Crowdfunding startups came out of the woodwork for every industry and everybody. Even the porn industry got it’s own crowdfunding startup which we actually covered here.
One of the niche’s within crowdfuding that’s heating up right now is hybrid crowdfuding sites. These are the crowdfunding sites like SockStock and SeedVille, that fit in this hybrid space.
So what’s a hybrid crowdfuding site?
Crowdfunding sites that most people are familiar with function like Kickstarter and Indiegogo. These are sites where people can post whatever project they are working on and the crowd funds those projects. The project creators can be anywhere in the world because everything is done online.
In exchange for funding or a donation if you will, the entrepreneur getting their project or startup crowdfunded, gives the donator, or funder, some kind of perk. The more money that gets donated, the better the perk.
To us, a hybrid crowdfunding site is one that utilizes the internet for the funding but the business is local. Say you have a favorite ice cream shoppe around the corner from your home. The owner of the shoppe wants to expand but doesn’t have the money. He can go to a hybrid crowdfunding site and raise the money, and instead of sending perks in the mail, contributors can come to the local business and get their perk.
That’s exactly what Colorado startup SeedLauncher does. We got a chance to talk with SeedLauncher’s co-founder Jeromy Sonne about crowdfunding and the Colorado startup scene.
Check out the interview below.