Startup Lessons From The Formspring Shut Down, Or Not!

Formspring,Startup Tips, startups,startup news, Silicon Valley startupFormspring, the very popular, anonymous, question and answer site, was supposed to shut down on Sunday March 31st. We went to see where they were in the shut down process and saw the note above. So it looks like it’s possible Formspring could have one last reprieve.

The service has millions of users and billions of questions, asked and answered. It was a great tool to ask anonymous serious questions too, and also became a very abusive tool among younger sets. A  young, openly gay, actor in Atlanta said he used to love getting critiques and questions about his local theater performances and some of his tv appearances, but at some point he became inundated with requests for naked pictures, before turning 18.

It was things like that, that made Formspring flirt with safety to the point where some of their staffers stomachs turned.

Anonymity is one of the things that Cap Watkins, a former lead designer for Formspring highlights in this personal blog post.

He recaps his time at Formspring and the wild ride of one of the quickest rising startups in the country. Now sites like Quora, and to a point Cha-Cha (which is rumored to be running out of money), carry the bulk of the question and answer flow.

Watkins shares three things that could have “steered the product to a more successful outcome”.

Watkins shares:

We protected anonymous content to a fault

Formspring’s initial success was, in large part, due to giving our users the ability to ask each other questions anonymously (even without a Formspring account). In under a year, we skyrocketed to our first billion questions answered and showed few signs of slowing down. Yet even as we celebrated these milestones, we were all discussing how anonymity would or wouldn’t play a part in the future of our product. On the one hand, anonymity was a really popular feature (duh). On the other hand, we saw a lot of bad and abusive content come through that channel (double duh). A fact that we wound up being pretty infamous for.

But man was it hard to let go of anonymity as a core feature. We tried workaround after workaround. We prompted for sign-up after asking an anonymous question. We started pushing privacy settings for users into our on-boarding (which they never changed, of course). We started setting up elaborate filters to catch bad or abusive questions and put them behind a “Flagged Questions” link in users’ inboxes.

We spent a lot of time on anonymity. It was our sacred cow. Looking back, we should have spent that time finding ways to gracefully degrade that feature instead of finding ways to keep it alive. When you find yourself constantly giving a feature CPR, you should stop and consider whether or not it’s worth saving (or even possible to save).

Our opaque follow-model shot us in the foot

In a way, this lines up with our stance on anonymity. Following on Formspring was, for years completely anonymous. You couldn’t see who followed you and others couldn’t see that you were following them. This meant that we gave people a microphone and they kind of had to hope people heard what they were saying. And until we eventually launched our Smiles feature (akin to Facebook Likes), there was no way to know that your content was being consumed. We debated this a lot internally and came to the conclusion that the Twitter public-follow model was broken in that it put unnecessary social pressure on users to follow back. We felt we could build social features on top of the content (like Smiles) that let our users receive feedback and let their followers out themselves purposefully.

Formspring eventually allowed public following (not as a default, and after I left), but it was too little too late. My takeaway from this has been to always double check to make sure you’re not designing toward your own biases instead of what’s best for your product and users. Formspring had clearly struck a chord with people aching to share more about themselves with their friends. And instead of making it apparent that they were achieving their goal, we put an artificial barrier in place and prevented them from knowing if Formspring was working for them or not.

We skated toward the hockeystick

The biggest sin of them all from a product perspective, but also the hardest to avoid (and one that I see companies make over and over again).

Our initial graphs at Formspring, as you probably know, all hockeysticked up and to the right. Nearly straight up. That part was totally awesome! We were super popular! We could be the next [insert gigantic company name here]!

Oh wait, the graph has peaked and is starting to slowly (very slowly) trend downward. What do we do? Make big bets, right? Try to recapture that crazy growth!

And so we tried. The first big project we worked on was a Formspring button that sites could embed at the end of blog posts or other content. We had millions of users, so we figured it wasn’t a stretch to imagine they browsed other web sites and would gladly click a Formspring button at the end of a post (which asked “What did you think?” and allowed them to post a response to their Formspring page). This was just as the Facebook Share and Twitter “Tweet This” buttons were appearing, so we figured it made perfect sense to follow who we viewed as our closest competitors at the time.

We literally spent months on that system. We had to make sure our servers could handle a potentially huge influx of traffic (we based our estimations on our main site’s traffic, which was honestly insane), had to design and implement the feature, make sure the implementation was easy for publishers, make deals with publishers, etc. We bet huge. On someone else’s (Facebook and Twitter’s) plan.

 

 Continue reading at Cap Watkins blog

A note form Formspring founder Ade Olonoh on the Formspring web page on Sunday March 31, 2013 indicates that they may have a hail mary deal in the works. Stay tuned for more.

Lucas Rayala, founder of Altsie, shared this when his startup failed gracefully

 

Silicon Valley Startup: Sooligan Moves To Arkansas To Help Strangers INTERVIEW

Startups flock in droves from their home city to Silicon Valley. It’s like the pilgrimage that actors and actresses make to Hollywood and models make to New York (some startups too). It’s not often that you hear of a startup moving from Silicon Valley to “everywhere else” to grow.

Back in June we brought you the story of the vitamin and supplement subscription box startup, Bulu Box. The husband and wife team behind Bulu Box moved from Silicon Valley to Lincoln Nebraska to grow their startup. Paul and Stephanie Jarrett were able to get an investment from the Nebraska Angels. They decided to pack things up and move to Nebraska, not only because of the investment but because costs would be more manageable there.

Today we’ve found Sooligan. Sooligan is a social discovery startup for the things around you. The idea behind the startup is that whether you’re traveling to a new city or your’re moving their, you can use Sooligan to crowdsource expert advice from the best experts, the locals.

Sooligan has rolled a few concepts into one big idea. They submitted the idea to the Ark Challenge accelerator in Fayetteville Arkansas and we’re accepted.

The two female founders from Sooligan, Nikka Umil and Natasha Malaihollo have relocated their headquarters to Fayetteville and plan on staying there after the accelerator program is over. Umil told nibletz.com why they decided to relocate to Arkansas and then stay there:

“I think everyone already knows about Berkeley! It is minutes away from Silicon Valley, and is a hub for the country’s best and brightest. This makes moving to Fayetteville, Arkansas (where we are currently based) quite shocking and a bit unexpected. We had NO clue whatsoever that this place had a booming startup scene/culture. We were very surprised by what we found once we started researching the area. Not ony is it home to the biggest Forbes 500 and 1000 companies, but it is also home to great up-and-coming startups like TTAGG, MobileFWD, Acumen Brands and more. Initiatives like the Ark Challenge and The Iceberg are also testaments to the growing startup culture in the area.”

Umil found a laundry list of accolades for their new home:

 

· Forbes named Fayetteville, Arkansas, a Best Place for Businesses and Careers.

· Fast Company recently named Fayetteville, AR as one of the “9 cities you wouldn’t think are hubs for tech startups” http://www.entrepreneur.com/slideshow/224504

· Travel + Leisure named Bentonville, Arkansas, one of the hottest travel destinations for 2012.

· The region, relatively insulated from the macroeconomy, offers a high quality of life and low cost of living.

· Northwest Arkansas is home to Fortune 500 and 1000 companies, as well as thousands of their big-brand suppliers.

· In 2011, Arkansas was cited by CNBC as having the lowest overall cost of doing business in the nation.

· The Kauffman Foundation ranks Arkansas as the 15th most entrepreneurial state in 2011 in the current issue of its annual report, the Kauffman Index of Entrepreneurial Activity. The calculated index for Arkansas is at 0.34%, which means there are 340 entrepreneurs per 100,000 adults per month in the Natural State.

· The nation is seeing progress, innovation clusters and cultural revival in the Midwest and American South.

· Northwest Arkansas is the sixth fastest growing region in the country, surrounded by the beautiful Ozark Mountains.

· The Northwest Arkansas MSA has grown 35% since 2000 and now numbers more than 463,000 residents—the fastest growing population in Middle America.

· Northwest Arkansas is a hub at the center of a regional market including Dallas, Oklahoma City, Tulsa, Kansas City, St. Louis, Little Rock, and Memphis metropolitan areas.

· Northwest Arkansas has a welcoming entrepreneurial culture with quick-start networking opportunities.

· Northwest Arkansas sees a high degree of philanthropic engagement from its citizenry, as well as creative and business communities.

· Northwest Arkansas has the most billionaires per capita than anywhere in the United States.

· As part of a regional strategic economic development plan, Northwest Arkansas has an intentional focus onnurturing mobile and Internet startups.

Below is the rest of our interview with Umil.

Read More…