Madison Wisconsin Startup: SnowShoe Validates Actual Check Ins INTERVIEW

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The headline for this story about Madison Wisconsin startup SnowShoe was actually rather difficult. In some ways we wanted to say that SnowShoe brings Foursquare to real life. In essence Foursquare is already in real life and takes people to different spots for check-ins. The next idea was to say that SnowShoe brigns Foursquare off-line, again Foursquare kind of does that, but SnowShoe does it with actual offline objects.

We first met Claus Moberg founder of  SnowShoe when the sneaker-strapped nationwide startup roadtrip cruised through Madison Wisconsin. The team explained that with SnowShoe your phone actually interacts with an aluminum object at the check in establishment, to check-in and receive loyalty points and rewards.

There is definitely value in this “extra step”. When you’re actually forced to check in using, what SnowShoe calls the “SnowShoe Stamp” or if you have to scan a QR code, you get engaged with the establishment and you can’t do the infamous drive-by checkin. ¬†I actually live near a place that has a free breakfast special with 3 check-ins. I live close enough that I can check-in there everyday without actually going, and then on the third day, voila breakfast is free. Some people call it ripping off, others call it gaming the system.

With SnowShoe though, that drive by check-in or checking in while walking by just for the glory or the special is cut out of the equation.

The SnowShoe stamp is literally a block of aluminum with no circuitry, batteries or power of any kind. It does however, have five uniquely arranged capacitive touch points which authenticate the transaction on your smartphone. It’s actually more reliable and better than a traditional QR code on a piece of paper.

Innovative huh?

We got a chance to talk with Moberg more in depth in the interview below:

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