Birdfeud is a social marketing company with a B2B focus. Our products help brands and agencies connect with and engage end users.

A lot of people use social networks like Facebook and Twitter. They discuss, argue with each other, and have passionate conversations about all sorts of different topics, including brands and companies. We let those brands and companies gain value from these conversations by bringing the conversation to their web site while still maintaining the social element.

The founders previously worked at Spartz Media, where we cut our teeth on social media and the internet startup climate. We helped grow the business to 25 employees serving 160 million pageviews per month to an engaged audience of millions.

Andrew Parnell (CEO) has a background in business administration, consulting, and project management. Working at the Acquity Group he advised companies like General Motors and the New York Philharmonic.

Andrew Weber (Director of Technology) has a deep development and technical architecture background, heading up the development team at his previous business as well as running the Midwest Sports Car Club.

Vladimir Jornitski (Director of Information) has an educational background in economics and an operational background in project management at Thomson Reuters, data analysis, and research management.

Henry Vasquez (Director of Marketing) has a background in operations and political science, and is the Vice President of Operations at Spartz Media.

We’re based out of the startup coworking space 1871 in Chicago, IL.

Through enthusiastic public and private development Chicago is advancing itself substantially as a startup center. Working at 1871 allows us to be in the locus of activity for this development, meeting a lot of people working in adjacent or similar problem spaces that we can learn from and help out in turn.

How did you come up with the idea for BirdFeud?

We’ve been working in both the social space and with companies and brands for some time. Initially, we began by looking at the current limitations of social networks like Twitter from a user perspective- difficulty seeing the best content, lack of managing ongoing conversations- and then unified it with our understanding of the limitations of social media from a brand management perspective, following on from conversations that we had with companies having difficulty getting social to work for them.

Birdfeud’s name was settled on fairly quickly as a catchy conflation of the ideas of debating and group participation that are core to the use of the tool.

Companies and brands, even those with a strong social focus, have trouble actually making social media generate value for their business. Follower counts grow but most of the audience that brands reach never come back, and certainly don’t engage with the brand on a consistent basis. Birdfeud solves this problem by engaging end users in topics relevant to both their interests and the brand that gets the ball rolling on the conversation.

Birdfeud leverages the open access Twitter and Facebook APIs to embed social content (Twitter tweets and Facebook posts) into an embeddable iframe. This allows for a business or brand to embed that social content, algorithmically sort it, and manage it, right on their website. The conversation will continue in social channels- with links pointing back to the website, Facebook page, or other promotional vehicle for the brand.

Birdfeud is currently on bootstrapped funding, although we’re currently looking to raise about $200,000 for a round of funding. We’d be more than happy to talk to any potential investors for part or all of our funding request; let us know at parnell@birdfeud.com .

August 2012: We had a fully functional beta of Birdfeud live on our website, http://www.birdfeud.com/ .

September 2012: We started onboarding ‘case study’ clients to prove out the ability to engage users.

February 2013: We ‘go to market’ to start finding paying clients.

Present Day: We have 4 signed contracts for paying clients and are beginning conversations with enterprise level customers for larger campaigns.

We’re looking to have 10 paying clients launched by the end of March and are currently on pace to do so. Past that, we’re looking to be a profitable company by EOY 2013 with 50+ paying clients on-boarded.

We initially began with a more B2C focus: “let’s fix what we don’t like about social media.” Pivoting to our current B2B focus was a choice that took us out of the realm of areas that we were, with our business experience, fully familiar with. In the end we had to make an analysis of what the best opportunity for our product was and what the correct alignment was between our solution and the actual problems out there in the market. A rational examination and the willingness to potentially venture into a business own paid off, with our business now much more clearly milestoned.

We’ve been able to draw upon a fantastic support and advice network while building our business out in Chicago. David Culver at VentureSHOT has given us invaluable advice for getting the business sustainable and taking it to market. We’ve also been able to draw upon the experience of other mentors like Robert Jordan of InterimCEO, Corey Angst at Notre Dame University, Mike Moyer, Jay Lindgren, and Kevin Willer.

As stated above, we’re currently in the sales phase for Birdfeud, really proving the model out with clients across our target range (from bloggers to small businesses to larger enterprise clients). We’ll continue to garner data and feedback from clients as we look to develop the tool further. We’re also looking towards our current funding round to really be able to scale the model out and reach more agencies and enterprise clients at the top end.

There’s a lot of information about Birdfeud available at our website, http://www.birdfeud.com . Those interested in contacting us as potential clients can also look at http://www.birdfeud.com/partners or email our CEO at parnell@birdfeud.com . Finally, Birdfeud can (of course) be found on Twitter: @birdfeud .