Why Should Your Company Adopt Social CRM?


The following summary is from TechnologyAdvice, a free website service saving small business owners time on finding the right crm lead management software, marketing automation tools, SaaS platforms and much more.

In this Business Technology Whiteboard video session, TechnologyAdvice Content Manager Zach Watson covers the basics of Social Customer Relationship Management, or Social CRM. He outlines why all companies should care about Social CRM and the three general methods that companies employ when using social media as a customer relationship management tool.

Traditionally, CRM refers to collecting prospects’ data in order to better target them so as to get them into a sales funnel and move them toward a purchase. Social CRM is a bit different because on social media the customer, rather than the company, controls the conversation. Of the millions of social media users in the U.S., 90 percent expect brands to have a social media profile. The ones that leverage Social CRM the best are those that respond and take a “customer-centric approach” to meeting their consumers’ needs.

Often, companies believe that posting marketing content on Facebook, Twitter, or the dozens of other social media channels is enough. Yet 60 percent of American social media users expect companies to interact with them through social media. Consequently, companies need to understand and deploy Social CRM tactics in order to be effective and successful in converting social media follow to real-world dollars.


Three Methods for Social CRM

Social CRM can be broken down into three broad categories:

  1. Text Analytics and Social Media Monitoring  Using Social CRM software, a company can specify what keywords it wants to follow, whether that’s the name of its own product, the company name, or even their competitors’ names. The CRM tracks those keywords and alerts when the brand is mentioned online, allowing the company to see real-time reactions and quickly engage with social media users. Such online conversations help companies position themselves as experts in their field or as a helpful resource, as well as taking a proactive stance against negative feedback.
  2. Paid Media – This CRM method is more traditional in nature, though it takes on a modern look when social media is included. By using the data it has accrued about its prospects, a company can pay Facebook, Twitter, or LinkedIn to show highly targeted ads in users’ newsfeeds.
  3. Granular Data Lastly, Social CRM can take advantage of accruing granular data about consumers and their habits based on the company’s social media interactions with its customers. A company can add social interactions to its list of email and phone interactions in order to gather a more robust view of its customers.

Social CRM can be an invaluable tool in a marketer’s toolbox, providing a customer-centric approach that allows companies to get to know their customers on a one-to-one basis. Social CRM isn’t just software; it’s a methodology that all companies should put into practice on a consistent basis in order to better serve their customers.

19 Social Media Facts That Every Marketer Should Know (Video with cover)

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Israeli Startup Oktopost Simplifies Social Media for Businesses

B@B social media marketing

Everyone knows that businesses have to be social now. Facebook, Twitter, Pinterest, Instagram, Google+…wherever your customers are, there you should be, too.

But, social media marketing can be very time consuming, and it’s hard to prove the ROI on it. It’s always been more of a warm fuzzy attached to your brand than something that’s easily measurable.

But, with a recent $800k seed round in the bank, Israel’s Oktopost is looking to change that. Check out our Q&A with Oktopost below:

What is your startup called?


What’s the story behind your idea?

Prior to launching the company, Co-Founder Daniel Kushner was Head of World Wide Marketing at Nolio ( Purchase by Computer Associates for $40 Million in 2013). During his time at Nolio, he realized that social media marketing for a B2B was time-consuming and its effectiveness could not be proven. He reached out to fellow Co-Founder to work on a solution that has become what we now know as Oktopost.

Oktopost is a social media marketing platform, designed for the unique needs of B2B. The platform allows for the distribution of social content on a large scale, particularly capitalizing on LinkedIn discussion groups. Oktopost also lets marketers see the actual ROI of their social media activities.

Who are the founders, and what are their backgrounds?

Daniel Kushner Co-founder and CEO

Daniel Kushner is a marketing expert and social media guru. As the former VP of Marketing at innovative high-tech company Nolio, Daniel doubled sales growth year over year. Daniel has been in the field for more than a decade and has successfully led the online marketing departments of various global organizations.

Liad Guez Co-founder and VP Product

Liad is a talented web professional who led his own web agency for seven years, in which he has provided interface design, social marketing and web development services for high profile companies on dozens of successful projects.

Where are you based?

Yokneam, Israel

What’s the startup scene like where you are based?

Israel is known as the “Startup Nation” – There is really nowhere in the world that has as exciting of a startup scene as we do. Israeli founders have a healthy dose of what we call “Hutzpah” and are willing to take risks in order to pursue technologies they believe in.

What problem do you solve?

B2B marketers face 2 main problems when it comes to social media:

  1. Being able to distribute content on a very large-scale across the social web
  2. Being able to prove the actual ROI of social media
Oktopost solves both of these problems, and for the first time lets B2B marketers take full advantage of social media as a marketing tool.

Why now?

There is no one that does what we do. There are large social media marketing platforms, but most focus exclusively on B2C. No other solution has the capabilities with LinkedIn posting that we have, and no other platform can let you see the actual ROI of social media in the detail that we do.

The real question is: Why NOT now?

What are some of the milestones your startup has already reached?

  • We have recently raised our seed round of $800,000
  • After less than 9 months out of beta, we have hundreds of paid customers
  • Our customer base includes several publicly traded companies
  • We recently launched a campaign where we are offering access to our platform for free to early stage startups. Click here for more info

What are your next milestones?

Building our customer base so that every B2B company, everywhere, can finally take full advantage of social media.

We are putting extra focus on providing our solution for B2B marketing agencies, as we believe we can provide them with the best possible tool for running their clients’ social media marketing.

Where can people find out more? Any social media links you want to share?

People can check out our website – we offer a 14-day free trial of our platform.

Our blog is a great place to read valuable information on content marketing, social media and all things B2B marketing.

Our social channels:





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