Berlin Startup Tame Launches First Context Search Engine For Twitter

Tame, Berlin startup,, Twitter, social media startup

Twitter is a treasure trove of content. We actually source quite a bit of startup news and new startups from everywhere else using Twitter. The problem is, until now there was no great way to do a contextual search. You can use the Twitter search tool built into Twitter and most of the good third party Twitter apps, but they fall short when looking for context. For example, a search for accelerator brings up tweets about car parts and incubator talks about babies.

The team behind Berlin startup Tame have been tirelessly working on solving that problem. They want to make it easier for people to find what they’re looking for on Twitter. That can be tough when at peak loads there can be 300,000 tweets per minute.

The company has launched their product today at We got a chance to talk with them, check out the interview below.

What does your startup do?

Tame is the first context search engine for Twitter delivering relevant content around a specific topic in real-time. Aimed at journalists, PRs, marketers and politicians, Tame analyses content from Twitter, sifting through the huge amounts of noise to find exactly what is relevant.

Who are the founders, and what are their backgrounds?

Frederik Fischer is founder and CEO of Tame. Fischer has five years of professional experience as a staff and freelance journalist for TV, radio, online and print.

Arno Dirlam is founder and CTO of Tame. The developer guy!

Torsten Müller is founder and CMO of Tame. He has three years professional experience as freelance journalist for online and print including the German Press Agency dpa,, Zeit Online.

Where are you based?

Berlin, Germany

What’s the startup scene like where you are based?

Berlin is a perfect place to start a business. It may be over-hyped, but we find that the scene is indeed very active, people help out each other a lot and are very open. Since the city is attractive for living, many people from Europe or beyond flock into it which helps creating international teams with a global approach from the start, which we think is important. We came to Berlin with not much more than an idea and thanks to the Humboldt University’s spin-off team and many others we could get Tame off the ground in a bit more than a year.

What problem do you solve?

Tame aims to address information overload on Twitter. Nearly every user follows more people than they can manage. At peak times, more than 300,000 tweets are sent out per minute, hence people miss a lot of important content. Professionals working with social media need to identify relevant topics, users and content quickly. A solution to ‘Tame’ the social web is needed.

Why now?

In 2011, Google stopped indexing Twitter and has since left a gap in filtering real-time information. Twitter has continued to grow and has a global impact as not only an alternative, but often primary news source (think of Arab spring). Our mission is to tame the wealth of real-time information in social networks so as to empower people to make sense of the world.

What are some of the milestones your startup has already reached?

We got an initial € 94k ($125,725) funding from the German Federal Ministry of Technology and Economics (BWMi) in 2012

Tame has secured € 250k ($334,375) from a crowd-investing campaign with Companisto

A product already used by thousands of journalists and PRs, first paying customers and first cooperations with outlets

We won a spot in the Germany Silicon Valley Accelerator (also by BMWi) and will be working from San Francisco from October on for at least 3 months.

What are your next milestones?

rolling out more features for Tame including a refinement of our Algorithm that will improve the results by ie filtering out spam on Twitter

starting our global launch by entering the US market from October onward

looking in to the possibility of including more real-time information services

Where can people find out more? Any social media links you want to share?

People can find out everything they need at We’re also on Twitter – – and Facebook –




Toronto Startup: Hashcaster Receives Top Honor At Social Media Camp

I remember the days as a kid at Pine Forest Camp in Greeley Pennsylvania. At the end of the 8 weeks of sleep away camp we’d all gather around the Netsie Playhouse to see who won the coveted camper awards. Fast forward to 2012 and we’re not talking about a nice sleep away camp for jewish boys and girls, we’re talking about a cutthroat and fierce competition between social media companies, called Social Media Camp.

The awards at Social Media Camp are called “Coasties” and they were presented Friday night by Erica Ehm. The Social Media Camp is the largest gathering of social media talent in Victoria British Columbia, eh? (I couldn’t help myself)

The event received more than 100 nominations that began with a public vote and concluded with a panel of expert judges from around the country evaluating the finalists in each category.  The judges panel included: Jay Baer, Convince and Convert; Sean Moffitt, Wikibrands; Raul Pacheco-Vega, PhD.,; Simon Salt, The IncSlingers; Scott Stratten, UnMarketing; and Angela Crocker, Beachcomber Communications.

Out of all the entries Hashcaster was named the “Most innovative social media product or technology”.

In a nutshell Hashcaster is a Twitter and hashtag management platform and dashboard specifically catering to the event marketer. Think trade shows, demo days, forums, discussions, sporting events, big conventions etc, they would all benefit from Hashcaster.

Why? Because Hashcaster makes sense of the quickly flowing hashtags. It provides real time analytics for the hashtags that you’ve created for your event and captures tweets that often scroll to quickly across a screen, Twitter wall or smartphone, to make any real use out of them.

Trust, me if there’s one thing I know about, with over 100k followers on Twitter, is Twitter and hash tagging.

Hashcaster also makes it easy for you to manage hashtag variations. Usually leading up to a major event like CES, Comiccon or SXSW, the “official” hash tag and the “unofficial” hashtags get mixed up into a hodge podge of hard to manage tweets. HashCaster allows the event organizers to keep tabs on their major hashtags and variations there of.

In addition to winning the aware Hashcaster actually kept up with the event itself.

Referred to as a “Hashcast”, the platform curates in real-time photos, videos and stories from the event’s hash tag community as it trends on Twitter. It then pushes this content to an event branded web site  and advanced in show Twitter wall where participants and visitors from around the world can experience the event virtually.  Finally, the platform determines “who and what” is most important to the hash tag community; making highly valued content more visible and helping the community connect with top influencers.


Find out more about Hashcaster here

See Social Media Camps Hashcaster here 

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Israeli Startup: YouHoo Location Based Social Networking For Friends And Strangers

(photo: pcmag)

An Israeli startup called YouHoo was in the Israeli pavilion at startup alley at TechCrunch Disrupt NY 2012. They have a new spin on social networking, and in particular,location based or proximity based social networking.

As you’ll see in the video below, YouHoo takes your location and polls the people closest to you. It then turns around and shows them to you on your Android powered smartphone. Your actual friends are in pink, your mutual friends are in blue and strangers are in white.

Founder Ohad Assoulin talked to us for a while about his new social network and how he hopes to turn groups of strangers into groups of friends.

YouHoo would make a great icebreaker for trips to the beach, and other locations where a lot of young people are congregating.

Israel is becoming a hotspot for social networking startups, earlier this week we featured a 15 year old named Tal Hoffman from Israel and his new social network based on interests called  iTimdi.

Take YouHoo for a spin, sign up for their beta below and watch the video:


Sign up for YouHoo’s beta here

More of our TechCrunch Disrupt NY 2012 coverage here

We’re on a sneaker-strapped, nationwide startup road trip please check it out here