Kyle
Before we dive into a great interview with an awesome Atlanta based startup, I get applause and a lot of flack from the term slacktivist. It’s definitely not a bad thing, and actually I’m hoping the term gets picked up. As busy as people are in 2012 “slacktivist” are the things that people can do without any additional, trying to actually contribute back to the community. Tom’s shoes for instance is a great example of slacktivism. Pubslush is also another great example of slacktivism.
I certainly don’t have the time to get out there and participate in relay for life races anymore or bake sales, although I am looking forward to selling girl scout cookies with my daughter. In the meantime though I am definitely a proud slacktivist and I love platforms like SocialVest. I’m that guy that always rounds up at GoDaddy and at Petco, why because it’s super easy and it helps. So check out this awesome Atlanta startup.
SocialVest is probably the easiest platform for a slacktivist or ok you don’t want to be a slacktivist, how about it’s the easiest platform for anyone who wants to make sizable contributions to a cause through shopping. After all you can only buy so many Live Strong bracelets at Radio Shack (are people still doing that these days?).
Once you register for an account at Slacktivist you accrue cash back awards from the 100s of retailers that are partnered with SocialVest. Then you take that reward money and select one or as many causes as you would like, out of over 1.5 million causes, to receive that bonus. Socialvest calls it “Purchase On Purpose” and it’s really really easy.
As they explain in the interview below, partner retailers give back up to 35% of a purchase (based on the retailer and their agreement with Socialvest) that money than goes into your reward account and is given to the causes of your choice at the intervals and amounts you choose. The more you shop online the more you contribute to the causes that matter most to you. Without doing an extra thing, period.
Pretty awesome right?
Check out the interview below and don’t kid yourself if you don’t have time to get out and do the volunteer things you want or write that check to the cause you love, sign up for Socialvest. It’s easy.