Startropica
A Pittsburgh startup with a funny name is engaging customers from brands across multiple touch points. SongWhale specializes in taking customer engagement to a new level using the web, text, pay and direct solutions.
The unique company offers multiple products to drive engagement and even a pay product of their own called PayWhale which offers the ability to text a payment. Paying via text is very popular in emerging countries but no one in the US has really embraced the technology. It’s actually one of the easiest ways to pay.
While interactive engagement may not seem sexy some of the things SongWhale is doing are. Not only that but the story about how Songwhale came about is one of the most interesting ones we’ve heard.
Songwhale’s four core business areas, Web, Text, Pay and Direct can be summarized like this:
Web: Songwhale can get a companies brand or message through the web on any screen; smartphone, tablet, or computer all optimized for each size.
Text: Songwhale offers engaging SMS campaigns including games, and interactives.
Pay: Songwhale’s Paywhale product offers a text payment solution that is possibly the easiest form of mobile commerce and one wildly adopted in emerging countries.
Direct: Songwhale offers direct branding and engagement campaigns that encompass web, text and pay solutions.
We got a chance to interview Songwhale. Check out the interview below: