Memphians, and for that matter a lot of folks in Tennessee are familiar with the name Nick Redmond. Nick is the frontman for the very popular indie band, Star & Micey. It was through touring, singing, performing and engaging with fans that Redmond had this great idea for a startup and Soundstache was born.

Through fellow Memphian Rachel Hurley who is knee deep in the Memphis music scene through working with the Poplar Lounge and other Memphis music spots, and through being active in the Memphis startup community, Redmond got the opportunity to apply for Seed Hatchery.

Hurley says that it was actually at famous movie director and local Memphian, Craig Brewer’s birthday party where Redmond pitched the idea for an interactive app that worked both online and off line and connected fans to musicians. Soundstache is a geo-caching app/game that allows fans to search for “staches” that bands put out for them to find. They could be in plain sight or maybe tucked under a tree, in a set of stairs or attached to a sign post.

Bands plant staches for fans to find and the app directs them to it.

Never afraid a challenge, just days into the Seed Hatchery program Redmond decided to try SoundStache out at one of the biggest playgrounds in the music world, SXSW and there it was met a ton of positivity. Fans loved the exclusive nature of the prizes they were winning. Speaking of which, bands can give away whatever they want, a used drum stick, concert tickets, cd’s, demos whatever.

Most people know that indie music fans, real indie music fans not fake ass hipsters, go all in on their favorite bands and support them anyway they can. Soundstache gets them off the couch and out from behind the macbook, onto the street looking for “staches”.

In between his hard touring schedule Redmond just went through the Seed Hatchery accelerator program. Here’s their investor day pitch video.

Here are more SeedHatchery stories at nibletz.com The Voice Of Startups Everywhere Else.