Kyle
St. Louis startup Bonfyre is socially engaging and powering events in ways that other social event sharing apps just haven’t been able to perfect. When you think about an actual bonfire, you know the big huge ones, everyone at the bonfire may take away something different from that event. If you’ve ever been to enormous bonfires like the ones at Bonaroo in years past, hundreds and hundreds of people could be at the same event and share totally different experiences.
The same thing goes for any large event. Football games make a great case use for the Bonfyre application. Here you have tens of thousands of fans that are watching the same game, with different favorite players, different favorite teams, and in different places throughout the stadium. In this day and age all of those people are sharing to Facebook, Instagram, Twitter and other social networks. Everyone has a different perspective and different shares. Bonfyre is bringing that all back together.
The St. Louis, venture backed startup was founded by Raymond Gobberg and Mark Sawyier. They’ve received $750,000 in venture capital from Arch Angels and Cultivation Capital. It’s another St. Louis startup that Rick Holton is all fyred up about.
Bonfyre was fortunate enough to get into a partnership with the St. Louis Rams early on. Now Bonfyre and the Rams have been through their third sponsored game. The St. Louis Business Journal, is reporting that during the game between the St. Louis Rams and the Minnesota Vikings, fans used Bonfyre over 17,000 times. 20 percent of those participants shared 1800 chats and photos.
The Rams are taking advantage of Bonfyre’s social network and outreach and they’ve baked ticket giveaways and behind the scenes photos and chats with players into the game experience via Bonfyre.
“The app allows us to further connect with our fans to help increase the value of their experience before, during and after a game,” Brian Killingsworth Rams Vice President of Marketing & Branding for the Rams told the Business Journal.
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