Startup: Shortcut Blogging Turns Spoken Word Podcasts Into Written Words

A startup that truly hails from everywhere else is turning spoken word and audio podcasts into written word blogs, case studies, course materials and other written forms of communication. They’re much more than just a transcription service they make sure that the context from the source audio is turned into understandable, useable written works with the context in tact.

Co-founders Dave Young and Paul Boomer have backgrounds in advertising, radio and as marketing consultants, so an idea like Shortcut Blogging was natural for them.

We got a chance to catch up with Dave Young to talk about this innovative startup that hails from Nebraska, Arizona and Missouri. Yes, Shortcut Blogging is truly a startup from “everywhere else”.

What is Shortcutblogging?
Shorcut Blogging is a production company that turns spoken-word interviews (podcasts) into written-word content for blog posts, case studies, course materials, web content and more. We use professional broadcasters to conduct focused interviews with CEOs and other experts who want to produce content without writing. We transcribe the interviews and then our team of proofreaders and editors re-write the transcriptions into written content in the writing “voice” of the expert. A professionally produced audio podcast is a by-product that most clients also post with their written content.
Some of our clients use us for regular blogging, some use us for batch-produced content for product launches, courses and to promote events.
We also offer the services of our interviewers for people who want to do web video and need the help of an interviewer instead of just being a “talking head.”
Who are the founders and what are their backgrounds?
Dave Young and Paul Boomer are advertising and marketing consultants associated with Roy H. Williams’ Wizard of Ads group. Both of them have prior careers in radio broadcasting.
As consultants, they mostly work with local owner-operated businesses in retail and service sectors. Services include marketing strategy, media buying, web design, copywriting and more.
More after the break
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