This is the story of an awesome New York startup for many reasons. First off, it’s a woman founded startup, we love covering women founded startups in addition to startups everywhere else. Secondly, it brings back a favorite past time of mine, and many other technogeeks around the same age in Choose Your Own Adventure.
I remember many a day sitting at a Crown Book Store (way before the big boxes) and deciding which of hundreds of Choose Your Own Adventure titles I would buy with my lawn cutting money and my allowance. The series of books really sparked your imagination and it was almost like buying many different books in one by the way the stories were laid out and the alternative endings you could navigate through.
Now, Katherine Myers, who had a career in the entertainment industry, with stops at DreamWorks, CBS, AMC and New Line Cinema, has turned entrepreneur and launched StoryTBD, a digital, mobile form of Choose Your Own Adventure.
We got a chance to chat with her a bit interview after the break;