Kyle
Klout is still a big mystery to most, how do you get those crazy Klout scores. If you know how it’s really calculated feel free to send me an email. Klout Perks is a great program that puts manufacturers products into peoples hands. They presumably want the cream of the crop when it comes to Klout, but we have no idea who that really is.
Sumpto is looking to do something along those lines when they launch next week. They’re going to match products to college students with influential social graphs. Sumpto will rank a college students social clout (with a c not a k) and then link manufacturers with college brand ambassadors who can presumably get the word about those products out to the masses.
Manufacturers love it when they can get exposed to people with real influence. Ranking that influence can be a challenge but Sumpto’s Founder and President Ben Kosinski seems to have figured out the magic formula. Yes, Sumpto’s partners will most likely reach the hands of the right people.
The college demographic is a hard one to crack, with free stuff though it may be easier. When you add the free stuff to an exclusive layer of folks, your destined to gain exposure down the lines to the masses. That’s exactly what Sumpto is going to do.
We got a chance to interview Kosinski check out the interview below: