Kyle
Businesses, retail establishments and restaurants have been using the internet for surveys for the past fifteen years. Lot’s of restaurants still resort to printing a phone number to call or a website to go to to enter a code, do a survey and get some kind of discount. The problem with this method of surveying is, despite the reward, there is still extremely low engagement.
Even customer service surveys at the end of a call to a cell phone carrier or cable provider go unanswered, and that’s after you’ve said yes you’ll answer the quick two minute survey. Most travel related surveys that I get in my personal in box go straight to a spam folder and never get completed. In fact the only time I typically fill out a survey is if the customer experience was bad, and there are a lot of people in the same boat as me.
An Oregon startup called Hively is looking to change that for business. They are hoping their platform will have a better engagement rate for two primary reasons. It takes just nanoseconds to complete and they make it happy and fun. Hively just asks one simple question, please provide feedback and with that simple question customers can quickly hit one smiley face, like the ones above, and that’s it.
On the side of the employee, employees who receive good feedback are awarded points that they can accrue for a prize.
We got the chance to interview Hively’s co-founder Jason Lander, check out the interview below: