Kyle
We’ve reported on a handful of good Los Angeles area startups that are leveraging the celebrity power in Los Angeles for their companies.
LA startup 12 Society is spearheaded by rapper Nas (Nasir Jones) and he’s called on many of his influential friends from the hip hop, music, sports and celebrity communities to launch a “birch box” subscription startup with gadgets, toys and cool tech stuff. The monthly subscription box is curated by the stars and quickly had everyone in Los Angeles talking.
We’ve also reported on MoonShark a mobile gaming startup that was built as a partnership between the Creative Artists Agency (CAA) and Qualcomm. MoonShark leverages CAA’s roster of A-List celebrities to endorse, and build mobile gaming products with and around. Their latest project, Verticus is a collaboration between them and comic book icon Stan Lee.
Today we’re talking with Los Angeles startup Swagsy. This is a new online shopping and flash sales platform where the items that they are selling have been curated by a panel of “influential tastemakers”. Swagsy Co-Founder Grant Cohen, likens Swagsy to a flash sales site for things you would often times find in swag bags at A-list events. That’s also where the idea came from, as well as the name.
Swagsy’s curators recommend the type items from the top brands. From there Swagsy negotiates flash sale offers with the brands and manufacturers themselves, then their A-list tastemakers take to social media to help promote the brand, the item and the website.
No startup has tried to use celebrity power to back a flash sales model so far.
We got a chance to talk to Cohen in the interview below.