Mike Hoffmeyer
According to various consumer electronic trade publications the average consumer takes three weeks to make a decision on a laptop. A new UK startup called Swogo is looking to take that decision making time down to seconds.
Swogo says the main hurdle in making a purchasing decision is the way people search for items. Either they have an idea in their mind at what they want to purchase and then go to a consumer electronics retailer for comparison shopping.
Other consumers take to gigantic search engines like Google and Bing. The problem with traditional search engines is that they lead to information and not answers. Sifting through that information and then vetting it against paid ad campaigns can often lead consumers down the wrong path. In this case they either make the wrong purchasing decision or they prolong the decision making process further.
Swogo plans on becoming a recommendation connection engine for many types of products but they are starting with laptops. The site launched on Monday afternoon in the UK with laptops only and plans on expanding their product line and their global reach this year. By the end of 2013 they plan on adding tablets, smartphones, cameras and TVs.
Sure there are plenty of other electronic and gadget sites out there but Swogo says they have an algorithm that aides customers in making their important purchasing decisions,reducing the time down to seconds.
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