Target has issued a statement confirming rumors that have been developing over the last two days suggesting that they are ending their sales relationship with Amazon and Kindle. The Minneapolis based retail chain said in a statement to The Verge:
“Target continually evaluates its product assortment to deliver the best quality and prices for our guests. Target is phasing out Kindles and Amazon- and Kindle-branded products in the spring of 2012. We will continue to offer our guests a full assortment of ereaders and supporting accessories including the Nook.”
The department store’s decision to stop carrying the Kindle line, including the Kindle Fire, is most likely to clear shelf space for Apple mini stores, or SWAS (store within a store), that were reported back in January. Targets been carrying iPods, and iPads for quite some time. Intomobile and other sites reported in January that they were going to expand that format and add more products.
More after the break
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