Tag: text

When Boston startup PingUp, co-founder and CEO Mark Slater was onhold for an ungodly amount of time with his cable company for a two minute conversation a lightbulb went off in his head. He thought to himself, “wouldn’t it be great if I could text the cable company”. That’s where the idea for Pingup came from, as we’ll learn in just a few minutes in our interview below.

Imagine the ability to text in a tee time at your favorite golf course, or text the auto shop to see if your cars done. Now there’s no need for waiting on hold forever or miss-communicating information with a third party in trying to find out basic information.

Imagine if you could text the restaurant to say you’re running five minutes late. Maybe you would want to text your favorite clothing store to see if they have the pants you love in your size.

None of these elements of conversation take more than a minute on the phone, and even less time via text message. While some people I know don’t get the inherent idea about why texting is such a great method of communication for business, it is.

Texting has become such a natural way of life and as millennials pour into the work force a shift will come and texting will continue to trump actually talking on the phone. Sure people rather hear voices for context in some situations but, “do you have the new jordans in a size 12” doesn’t really require much for context.

All of this is why PingUp will most likely do great. Check out our interview with Pingup below the break.

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