Kyle
More and more social startups are beginning to harness the power of the social web to replace traditional “word of mouth” advertising. It’s always been said that “word of mouth” advertising is the best way to advertise a product, service, brand, store or restaurant. In fact, we reported earlier this week on Barrel of Jobs, a Washington DC startup using the social web for “word of mouth” connecting jobs to good quality candidates.
New York startup tipspring is using the power of the social web and it’s “word of mouth” advertising to promote major brands. On their website they call tipspring a marketplace for sharing and saving, and who doesn’t like sharing and saving. Not only that but tipspring allows users to accumulate points to win some really great gifts.
tipspring’s founder Greg Doran has said that users have won prizes like $1,000 gift cards and VIP invites to top fashion shows in New York City. What Doran has essentially done is taken many of the most popular brands who offer their own loyalty and reward programs and put them together in one central marketplace. Gone are the days that you have to sign up for twenty different reward clubs and then remember to go back and check them.
We got a chance to interview Doran about tipspring. Check out the interview below: