Sree Vijaykumar, the founder of Indian startup TradeBriefs, has turned an email newsletter business into a bonafide startup with big upside potential. Some may think that email newsletters are old school, and that in this age of mobile first startups and apps, apps and more apps, how could there possibly be room at the 500 startups lair for an email newsletter startup?
TradeBriefs is in the current class at 500startups so obviously there’s more than meets the eye with these email newsletters.
“We have managed to silence our naysayers. People didn’t think an email newsletter business could thrive, but we have successfully demonstrated that our formula works.. Our subscribers and advertisers are both happy, which is great and now we are ready to scale.” Vijaykumar told us in an interview. Scaling is what they are focusing on while they are in Mountain View participating in the 500 startups accelerator program.
TradeBriefs is part human editor and part learning algorithm. They say that their newsletters are helping professionals in their concentrated fields become industry experts.
TradeBriefs began with an industry newsletter for India’s retail industry and quickly expanded to four other verticals including; Telecom, Finance, IT and FMCG. They are planning on adding verticals and expanding out of India.
In the US, Fierce has been able to make a viable business out of email newsletters, turned into websites, within the tech industry. Now, in addition to their websites, and newsletters Fierce also hosts major industry events in the telecom, mobile and tech industries. Is it possible for TradeBriefs to do the same thing? Obviously 500 Startups thinks so.
Check out the rest of our interview with Vijaykumar below.