Kyle
We’re continuing our series of interviews with the latest class of Dave McClure’s world famous 500 startups. One of the reasons we love 500 startups is because of McClure’s commitment to startups in and outside of the valley. Sure the top secret lair and command center for 500 startups is based in the valley but McClure targets startups anywhere and everywhere. He’s also known for his geeks on a plane startup events that are literally all over the world.
Fitting right into McClure’s rockstar requirements is a mobile payments startup from Brazil called UniPay. Mobile Payments definitely aren’t new. Brazilian startups aren’t new either, however when you put them both together it does become a new concept. This is partially because credit card payments in Brazil are a beast in themselves. Unipay’s co-founder Tahiana D’Egmont tells us in the interview below that because of bureaucracy, high fees and an ambivalence with trust that runs in the Brazilian culture, electronic payments are a tough nut to crack.
UniPay is addressing the needs of those smaller merchants that don’t have access to credit card processing. If Payfirma is the “Square” for Canada, than UniPay is aiming to become the Square for Brazil.
Check out our interview with D’Egmont below. She tells us all about UniPay but she also tells us about Brazilian startup culture. One of the things we found most interesting is that most Brazilians are deathly scared of their ideas being stolen, and “fail fast” doesn’t work in Brazil, just yet because Brazilians are afraid of failure.
Read the interview below, D’Egmont does remind us that she’s new to the states and he’s still learning English.