The latest innovative startup coming out of the windy city is a video startup focused on crowdfunding for charity. The company, called VideoJuice, is helping people raise money for their favorite charities through “challenges” or “stunts”.

With videojuice, if you’ve got an idea and a cause you can make a quick “video juice” video to encourage people to donate money on behalf of your cause. If you raise the money you set out to raise, you fulfill the challenge and your charity gets the money.

For example, Startup Grind Chicago organizer Tom Denison was one of the first to upload a “video juice” for his he wants to raise $1,000 for the Susan G Komen foundation. If he raises that money, through crowdfunding on the videojuice.co website, Denison will have to color his hair pink for a month.

Their hilarious promotional video shows people running in a Leukemia benefit in skin tight orange suits.  Another one of the challenges in the video is a young man who picks up trash in a park wearing a french maid’s uniform.

Videojuice encourages users to be as creative and daring as possible. Presumably, the more interesting, or crazy, your stunt is the more likely it is to raise more money.  There’s even a videojuice posted right now where the person who created has pledged to play golf in a dress and high heels if he can raise $1000 for the Jimmy V cancer foundation.

So what’s your cause and what are you willing to do for it? Head over to videojuice.co

 VideoJuice and Startup Grind Chicago were major sponsors for our TechCrunch Disrupt NY 2013 Coverage.