Kyle
Have you ever watched tv and thought that you could create a better commercial for something than the one you just watched? Well that’s exactly what Diek Minkhorst and Sam Reitman were thinking one night while they were just chilling in college. Most advertising is boring and while advertisers want to attract buyers with hot models, and beautiful pictures, these ads don’t resonate well because they aren’t the actual users.
That’s why Minkhorst and Reitman created Charlotte startup Womadz (they have a presence in New York as well).
Womadz hosts online video contests for their brand partners encouraging film makers and those people that just make silly videos for fun, to make videos about products and advertisers. The video makers have an opportunity to win prizes and the advertisers have the option to have great content provided to them by a variety of people. That’s where the crowdsourced part comes in.
Once the video contest is initiated Womadz encourages the general public to check out the videos and vote on the ones they like the best. That’s where the winning and the prizes come in.
We got a chance to talk with Minkhorst about Womadz. Check out our interview below.