The word on the proverbial street is that by 2012 one of the internet giants either AOL or Yahoo will no longer be around. For a while it looked like Yahoo may be that company, however Yahoo’s chairman Roy Bostick put a brief end to those rumors by firing CEO Carol Bartz. Immediately co-founder and board member Jerry Yang took the definitive saying that Yahoo was not for sale. Right after that announcement the Yahoo sale rumors heated up.
Nibble on after the break
The Silicon Alley Insider is reporting via an anonymous source, that Microsoft may be interested in acquiring Yahoo. The source told SAI: “People generally expect AOL to come apart one way or another. I don’t think that’s an interesting asset. It’s just been so beaten down.”
The source went onto say that the Huffington Post is still primarily for progressives and that actually hurts brand advertising sales.
A few years back Microsoft made an unsuccessful run at purchasing Yahoo. They since abandoned the idea to focus on their own MSN internet portal and bringing Bing search to life. Now that Bing has grown and MSN has grown exponentially with it, it seems that adding Yahoo, or the content assets Yahoo has, into the Microsoft fold could only be good for both companies.
We’ll see where this goes.