The Big Rumor: Google In Talks To Buy Yahoo

Although AOL’s Tim Armstrong has been trying to sway his board and Yahoo’s board for an AOL-Yahoo merger, it seems like another, bigger, company wants to sink their teeth into yahoo.

Reports are running rampant on the internet today stemming from a report from the Wall Street Journal that Google is in talk with private equity firms to merge (or at least attempt) to merge with Yahoo.  This wouldn’t be the first time that Google did business with yahoo. Yahoo was one of Google’s biggest clients 10 years ago, providing back end search services to the yahoo internet portal.

As PCMag suggests Google hasn’t entered into any kind of agreement with Yahoo and no one is sure which private equity firms Google is talking to. It’s also important to note that a leak or rumor from the Wall Street Journal doesn’t carry near as much weight as it would have five years ago.

It is apparent though that Yahoo wants a large, stable suitor. It’s been widely reported that Microsoft has been looking at acquiring Yahoo’s assets along with those of AOL.

Although a marriage between Google and Yahoo would spend a long time under regulatory scrutiny, the potential for GoogleAds and Google+ with a merger with Yahoo is endless.

source: WSJ via PCMag