Intel Backs Urban Airship

Two weeks ago Urban Airship, that specializes in shaping engagement for mobile app developers across multiple platforms announced that they have completed a 15 million dollar round of financing. That round, was led by big names like Salesforce and Verizon. Today it was revealed that Intel also participated in that round of financing.

In addition to the capital investment from Intel Capital, Urban Airship also announced that they’ve entered into a business collaboration agreement with Intel’s Software and Services Group. In this agreement Urban Airship will help developers who’ve already partnered with Intel to provide superior engagement services, push notifications and app infrastructure for those developers.

“The top app companies look to Urban Airship for help shaping the most engaging user experience onmobile,” said Lisa Lambert, vice president, Intel Capital. “We are well aligned with Urban and they help us bring even more value to developers creating apps for the users of millions of Intel® Atom™ processor-based devices.”

“Our mission is to shape mobile experiences that are constantly getting smarter, more fun and more useful,” said Urban Airship CEO Scott Kveton. “Working with Intel lets us extend our influence beyond smartphones and into the fast-growing markets for tablets and netbooks.”