Nick Tippmann[youtube http://www.youtube.com/watch?v=mjQ1c0U-_90&version=3&hl=en_US&rel=0]
One of the most painstaking things you can do in life is buy a new car. Of course the payoff is always great, you in a brand new car, it’s a big pain point for many consumers.
One of the most painful parts of the car buying experience is that actual haggling. You know what you want, you know what you want to pay but some car dealer feels he needs to take a good 4-8 hours of your day to show you cars you don’t want at prices you don’t want to pay. That’s where autoref.com comes in.
Now the “ref” part in Autoref has nothing to do with “reference” it actually stands for referee. The Autoref referee isn’t the referee between you and the car dealers, it’s between the dealers and the dealers. Autoref has designed a system to allow car dealers to bid against each other for your business.
It all starts with you signing up for Autoref. Once signed up you let Autoref know everything you can about the car you want and what you want to pay. From there you let them “hold” $33. If you actually test drive just one of the autoref bids you get the $33 back. If you’re serious about buying a car and won’t take a hassle free test drive the $33 is Autoref’s to keep.
Once the haggling between the dealers is over Autoref gives you a few recommendations of vehicles to buy. The recommendations include everything you need about the car from the car itself, to the features, the discount you’re getting and then your financing options based on credit.
It’s actually pretty easy and very pain relieving try it yourself autoref.com
It’s hard to say if this will be successful however I can’t see it flying. The concept although different likely won’t resonate with many in the used car industry.