Twitter Acquires Summify To Boost Content

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Twitter has acquired news aggregator Summify. Summify is a Canadian based start-up that aggregates stories across social media based on the amount of shares. The more a story is shared across Facebook, Twitter and Google Reader the higher it ranks on Summify.

Summify has an iPhone app and began service as an email delivered summary of news.

Twitter’s acquisition will eventually result in the Summify website getting shut down and Summify employees relocating to Twitter’s San Francisco headquarters. Twitter hasn’t made a statement on how it will merge Summify into their current technology, but reports around the internet suggest it has something to do with Twitter’s new Discover tab.

More after the break
Facebook has recently announced new Facebook apps with lots of content providers that stretch the gamut from Netflix for video streaming and Samuel Adams for finding a beer drinkers favorite haunts. Facebook is bulking up their service in preparation for their forthcoming IPO.

Twitter hasn’t said anything about the Summify purchase on their official blog yet however Summify issued the following statement:

“Our long-term vision at Summify has always been to connect people with the most relevant news for them, in the most time efficient manner,” according to its statement. “As hundreds of millions of people worldwide are signing up and consuming Twitter, we realized it’s the best platform to execute our vision at a truly global scale.”

source: Mobiledia



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