10 Ways to Instantly Boost Your Social Media Credibility


Question: What’s one thing an entrepreneur/startup could do TODAY to quickly boost their credibility on social media?

Answer Others’ Questions

“Establish a search query, using a tool like TweetDeck or HootSuite, around an area you have expertise in. Watch the stream and answer other people’s questions or retweet articles that you think provide valuable insight to others. The No. 1 rule about social media is “be helpful.””

Eric Holtzclaw, Laddering Works

Create Great Content

“Create great content including infographics, photos and videos, and share the content across social media platforms. If your content is not insightful, people will not want to read it or engage as much with your company. Also, consume and respond to others’ content — you might get new ideas for future content, and everyone will benefit.”

Jesse Pujji, Ampush

Be Reponsive

“Many entrepreneurs use social media as a one-way platform to spread a message to those who follow them; however, the best will engage in conversations with their followers, responding to comments and being truly accessible. “

Bhavin Parikh, Magoosh Inc

Make All Profiles Consistent

“It’s worth updating all your social media profiles and making sure they are consistent and similar. When people are looking you up, they’re seeing all of them at the same time!”

Derek Flanzraich, Greatist

Be Authentic

“Content is king, so it’s important to have something to say, and when you do, be authentic. If I see something or read something that’s interesting, I share it because others will likely find it interesting, too. I don’t take myself too seriously on Twitter; if I see something funny, I tweet it. If you’re true to yourself and simply share what interests and inspires you, you’ll build credibility.”

Dries Buytaert, Drupal

Get Endorsed

“On LinkedIn, make sure you are endorsed for the skills you want other people to recognize you for, and ask for recommendations on past positions. On Twitter, make sure you have more followers than you are following; otherwise, people will suspect you of follow-back, mass-follow/mass-flush and other such techniques.”

Christopher Pruijsen, Sterio.me

Do the Math

“Successful startups go into specifics. Everyone else talks about fluff; they’re afraid to give away company secrets. If you’re willing to provide real examples with real numbers, your posts will have five times the chance of succeeding.”

Gagan Biyani, Growth Hackers Conference

Interact Naturally

“Talk with people in your social media community. Get to know them, and let them know who you are without being a salesman. Have conversations and ask questions. This will build your reputation, and you’ll have a community supporting you. If you’re just doing sales on social media and talking about yourself, you’re doing it wrong.”

Kyle Clayton, Jackrabbit Janitorial

Sponsor High-Quality Content

“I believe sponsoring high-quality content is a great way for an entrepreneur or startup to get the message they want out there. It’s also easy and fast. It’s all about having the content first — then you can target anyone you want using Facebook ads, for example. “

Pablo Palatnik, ShadesDaddy.com

Start Writing

“I started writing more frequently on my site and for others’ sites. I instantly started getting more Twitter followers and a lot more engagement on Twitter and via email.”

Wade Foster, Zapier

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.


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