Manalto Wants to Solve Social for Enterprises



What’s your startup called?

Manalto Social Media ERP

What’s your big idea?

Manalto is changing the way social media is managed inside enterprise.

We’re enabling organizations to manage social media content with greater efficiency and alignment to their operations, with seamless integration with marketing and communications processes and activity.

Manalto is an end-to-end social media management platform, powered by an innovative backend technology which has been engineered for enterprise.  Our cloud-based social media management solution allows SMB’s and multi-site or multi-brand organizations greater control to create and efficiently manage fully customized Facebook pages, regulate user permissions, and monitor and engage with local communities on Facebook and Twitter from a centralized dashboard.

Manalto enables

o    Improved brand management across organizations of different sizes and structures, from a single business to a multi-site, or multi-product enterprise

o    Greater agility for an organization to manage operational and reputational risks, through built in system controls expected of an enterprise system

o    Increased delivery of operational efficiencies

What’s the story behind your idea?

Manalto formed from the need to address a significant challenge and barrier-to-entry facing multi-site, multi-brand organizations wanting to adopt social media into their existing traditional-digital suite of sales and marketing activity, but not able to find the right solution that delivered the same level of rigor, brand control and granular-level user management controls. Manalto is positioning itself as a mid-tier to top tier social media management software provider, architecting enterprise-grade solutions for single and multi-site organizations – such as a franchise group, wanting to sustainably and efficiently integrate social media management into their core operations and marketing activity.

Manalto also offers a robust SMB solution. SMBs are a critical market for Manalto given SMBs make up a large percentage of the business sector. The Manalto SMB solution which enables a business to manage a single social account using Manalto, offers the same management features as the Enterprise solution.

While the DIY SMB solution and DIY Enterprise solutions are available directly through the Manalto website our primary approach to the SMB market is through the ISP and Hosting company channel. Where an SMB is going to be able to purchase and use the Manalto software using their hosting account.

Who are the founders?

Anthony Owen

Where are you located?

Currently in Melbourne, Australia; and Santa Monica, CA

 What’s the startup scene like there?

The start up scene in Australia is alive and active.  There are a lot of innovative companies, talent and technologies in Australia that have both a local and global focus.

Australian-founded technology companies that make their foray into the USA are generally highly-regarded.  However, unfortunately not everyone takes the leap into the USA market and choose to remain with a local focus.

I think one of the challenges facing start ups in Australia is the lack of Seed capital and Series A investors available locally.  Typically, early stage companies in Australia are expected to be generating substantial revenue to attract investment interest and hence tend to source lead investors, in particular, outside Australia.

What milestones have you reached?

Manalto has achieved significant traction and successes in its short life to date.

Since it build and launch in Australia 12 months ago, the team has released two substantial upgrades to our software and is at now at version 3 and soon V3.1.  The solution has come leaps and bounds and we work closely with organizations to shape our solution to solve problems.

We relocated the business to the USA in December and have been rapidly building momentum, ramping up our sales and marketing activity, expanding our team and creating a footprint for Manalto in the USA.

What are your next milestones?

Manalto plans to continue to drive our growth in the USA and cast the net wide – extending the solution to as many organizations and developing our distribution channels.   We will close a Series A Round, and look to expand inside European and Asian markets, while accelerating our growth in the USA.

We have a comprehensive and innovative technical development pipeline that will see the Manalto solution integrated with more social media platforms, CMS tools, advertising management tools and e-commerce solutions.

Where can people find out more?

People can follow us on Twitter ( and/or FB (, and  go to our website (



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One comment

  1. 1

    Great to see Manalto getting positive coverage… it’s a great offering that really helps mutli-site and multi-brand businesses get a handle on social media.

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