Manalto Wants to Solve Social for Enterprises

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manalto

What’s your startup called?

Manalto Social Media ERP

What’s your big idea?

Manalto is changing the way social media is managed inside enterprise.

We’re enabling organizations to manage social media content with greater efficiency and alignment to their operations, with seamless integration with marketing and communications processes and activity.

Manalto is an end-to-end social media management platform, powered by an innovative backend technology which has been engineered for enterprise.  Our cloud-based social media management solution allows SMB’s and multi-site or multi-brand organizations greater control to create and efficiently manage fully customized Facebook pages, regulate user permissions, and monitor and engage with local communities on Facebook and Twitter from a centralized dashboard.

Manalto enables

o    Improved brand management across organizations of different sizes and structures, from a single business to a multi-site, or multi-product enterprise

o    Greater agility for an organization to manage operational and reputational risks, through built in system controls expected of an enterprise system

o    Increased delivery of operational efficiencies

What’s the story behind your idea?

Manalto formed from the need to address a significant challenge and barrier-to-entry facing multi-site, multi-brand organizations wanting to adopt social media into their existing traditional-digital suite of sales and marketing activity, but not able to find the right solution that delivered the same level of rigor, brand control and granular-level user management controls. Manalto is positioning itself as a mid-tier to top tier social media management software provider, architecting enterprise-grade solutions for single and multi-site organizations – such as a franchise group, wanting to sustainably and efficiently integrate social media management into their core operations and marketing activity.

Manalto also offers a robust SMB solution. SMBs are a critical market for Manalto given SMBs make up a large percentage of the business sector. The Manalto SMB solution which enables a business to manage a single social account using Manalto, offers the same management features as the Enterprise solution.

While the DIY SMB solution and DIY Enterprise solutions are available directly through the Manalto website our primary approach to the SMB market is through the ISP and Hosting company channel. Where an SMB is going to be able to purchase and use the Manalto software using their hosting account.

Who are the founders?

Anthony Owen

Where are you located?

Currently in Melbourne, Australia; and Santa Monica, CA

 What’s the startup scene like there?

The start up scene in Australia is alive and active.  There are a lot of innovative companies, talent and technologies in Australia that have both a local and global focus.

Australian-founded technology companies that make their foray into the USA are generally highly-regarded.  However, unfortunately not everyone takes the leap into the USA market and choose to remain with a local focus.

I think one of the challenges facing start ups in Australia is the lack of Seed capital and Series A investors available locally.  Typically, early stage companies in Australia are expected to be generating substantial revenue to attract investment interest and hence tend to source lead investors, in particular, outside Australia.

What milestones have you reached?

Manalto has achieved significant traction and successes in its short life to date.

Since it build and launch in Australia 12 months ago, the team has released two substantial upgrades to our software and is at now at version 3 and soon V3.1.  The solution has come leaps and bounds and we work closely with organizations to shape our solution to solve problems.

We relocated the business to the USA in December and have been rapidly building momentum, ramping up our sales and marketing activity, expanding our team and creating a footprint for Manalto in the USA.

What are your next milestones?

Manalto plans to continue to drive our growth in the USA and cast the net wide – extending the solution to as many organizations and developing our distribution channels.   We will close a Series A Round, and look to expand inside European and Asian markets, while accelerating our growth in the USA.

We have a comprehensive and innovative technical development pipeline that will see the Manalto solution integrated with more social media platforms, CMS tools, advertising management tools and e-commerce solutions.

Where can people find out more?

People can follow us on Twitter (www.twitter.com/ManaltoInc) and/or FB (www.facebook.com/ManaltoInc), and  go to our website (www.manalto.com).

 

Apple Fan Boy Alert The Fragrance Of A Macbook Pro Has Been Created

Melbourne Australian artists Gavin Bell, Jarrah De Kuijer and Simon McGlinn have done the unthinkable. They’ve packaged up the fragrance that you can only experience when you open up a brand new MacBook Pro. Ok, truth here we know the smell they are talking about and you can also get it in an original MacBook and a MacBook Air, but for this story we’ll stick with the pro.

Unfortunately for the die-hard Apple fans the fragrance has only been captured for an art exhibit and it hasn’t been bottled for purchase at your local Macy’s or Apple Store counter (at least not yet).

The scent was created using Air Aroma for the DeFacto Standard, Art Exhibition in Australia. The creators say that the scent encompasses the plastic wrap covering the box, the printed cardboard, the smell of the paper and plastic components in the box and the aluminum laptop. What? They left out the foam that packs the MacBook pro all neat in the box, travesty!

The fragrance was built off fragrance samples from suppliers in France who sent over samples of glue, plastic, rubber and paper. They then compared the samples to actually unboxing a MacBook Pro and say they perfected just right.

The exhibit will be on display at West Space in Melbourne Australia from April 20th to May 12th. I’m sure if you’re that big a fan you could find a decent flight rate using Hipmunk.

source: macworld.au

 

 

Australian Startup Announces The “Playa”iPhone Case The Ultimate Hook Up Companion

Australian based startup Annex products launched in 2011 with a product designed by mates Rob Ward and Chris Peters. Their first product, the Opena case, is an iPhone case with a bottle opener built into it very similar to beaheadcase.com’s cases for opening beer bottles. They launched the Opena case on Kickstarter the popular crowd-funding site for new products.

The new case called the “Playa” provides protection,not only for your beloved iPhone but from STD’s, and unwanted pregnancies as well. How does it do this? It’s the first case designed to hold your phone and a condom.

The condom is secured in a sliding compartment that is flush with the case and no one can tell what’s in there. It holds two condoms easily. As the company says “no condoms falling on the red carpet for the playa case owner”.

More after the break
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