Melbourne Australian artists Gavin Bell, Jarrah De Kuijer and Simon McGlinn have done the unthinkable. They’ve packaged up the fragrance that you can only experience when you open up a brand new MacBook Pro. Ok, truth here we know the smell they are talking about and you can also get it in an original MacBook and a MacBook Air, but for this story we’ll stick with the pro.
Unfortunately for the die-hard Apple fans the fragrance has only been captured for an art exhibit and it hasn’t been bottled for purchase at your local Macy’s or Apple Store counter (at least not yet).
The scent was created using Air Aroma for the DeFacto Standard, Art Exhibition in Australia. The creators say that the scent encompasses the plastic wrap covering the box, the printed cardboard, the smell of the paper and plastic components in the box and the aluminum laptop. What? They left out the foam that packs the MacBook pro all neat in the box, travesty!
The fragrance was built off fragrance samples from suppliers in France who sent over samples of glue, plastic, rubber and paper. They then compared the samples to actually unboxing a MacBook Pro and say they perfected just right.
The exhibit will be on display at West Space in Melbourne Australia from April 20th to May 12th. I’m sure if you’re that big a fan you could find a decent flight rate using Hipmunk.