Samsung held an unpacked event May 3rd in London. If you were fortunate enough to be in the audience, like we were, then you got to see not only the Samsung Galaxy S III but the Samsung Galaxy S III commercial as well.
Samsung has taken a break from beating up Apple fan boys and gone after Apple in other ways with their advertising. The commercial for the Galaxy S III is very Apple-esque with a variety of people in all kinds of situations. There are several scenes of a wedding, new born baby and snuggling. Most Apple iPhone and iPad commercials feature some kind of snuggling.
The voice in the commercial is warm and inviting.
What’s supposed to be the final stab at Apple is the official tag line “designed for humans” somehow implying that iPhone customers/fanboys are a little less than human. In a lead up to the Galaxy S III release Samsung posted a teaser video that featured a flock of sheep, that were supposed to be Apple fans.
Samsung may not win any awards for this one but it’s heartfelt and shows off the phone in a great light.The built for humans slogan is a bit of a stretch, but hey there’s a war going on here.
The Samsung Galaxy S III will make it’s world wide debut in two weeks in Europe and Asia and later this summer in the US and Japan.
Check out the commercial below: