Kyle
Chicago TechWeek kicks off Friday and runs through next week. The gathering of Chicago’s very healthy tech and startup community includes, lectures, panels, discussions, workshops, exhibit halls, startup city and more. Oh and of course parties.
One of the panels during the event that’s attracting a lot of attention is the “Are Daily Deals Dead” panel. This topic hits incredibly close to home as Chicago is the birth place of Daily Deals pioneer Groupon.
The panel is being hosted by edo a leader in personalized card offers and will take place on Tuesday the 26th at 1:00pm eastern at Merchandise Mart in Chicago, home to TechWeek. The panel plans to cover everything from the rise and triumph of Groupon to the rise and not so much triumph of Google Wallet and everything in between.
As the world prepares for full scale adoption of mobile wallet technology, with the introduction of ISIS and other products, this is a hot topic. We reported back in March that Daily Deals startups are making way for recommendation and loyalty which is the hot button right now.
One of the main issues with Daily Deals is that merchants are losing their asses in margin by offering a deal so great to get a surge of business, but the business seems to go away as soon as the deal is over, leaving smaller restaurant and business owners holding the bag.
The panelists discussing the morality of Daily Deals include:
- Mark Marinacci, Chief Revenue Officer, edo
- Liz Ross, CEO, MediaBrands Ventures
- Sanjay Gosalia, Director of Mobile Platforms & Payments, Discover Financial Services
- Rocky Agrawal, Principal Analyst, Redesign and contributor to TechCrunch and VentureBeat
- Bree Thomas, Director of Digital & Experiential Marketing, Qdoba Mexican Grill
- Dan Hess, CEO, Local Offer Network
Liz Ross the CEO of MediaBrands will moderate the discussion which will focus on:
- Technologies at the intersection of local, social, mobile and commerce;
- Convergence of digital and personalization;
- How mobile creates new opportunities for advertisers and merchants to engage with consumers;
- Role of start-ups in bringing these innovations to market.
Linkage:
Visit the official Chicago TechWeek website here
edo is the sponsor of this panel here’s their site
Nibletz is the voice of startups everywhere else, keep up with our TechWeek coverage here
