Startup Interview With Chicago Startup KlutchClub

KlutchClub,Chicago Startup,Startups,Julie Bashkin,Chicago Techweek,founder interview,nibletzOne of the startups we were very interested in meeting up with in Chicago was KlutchClub. We featured this subscription box for health and wellness startups back in April here on nibletz.com. Even in that short time we saw Klutch Club exploding with growth.

The KlutchClub booth at Startup City during TechWeek was slammed throughout the exhibition. Their card jar was full, yet they didn’t win the People’s Choice award. (we have no faith in that card system). ¬†They are definitely one of the top Chicago startups in our book. And, KlutchClub is woman owned.

Founder and CEO Julie Bashkin created KlutchClub out of her own needs. She spent some time in her career in corporate America in a position where she had to trail 4 days out of every 5 day work week. She struggled to find quality health and wellness products that worked, fit her travel lifestyle and were cost effective.

Through her career in marketing she found that vendors weren’t getting to the customers they needed to and customers weren’t finding these manufacturers products. KlutchClub solves that problem as well.

After a couple of years of vetting the idea out, she finally launched KlutchClub to a great reception. Bashkin won’t say how many subscribers she has but she happily reported that they’ve shipped over 15,000 boxes.


Each monthly box contains a minimum of $50 in products and members pay $18 per month. As you’ll see in the video though, this months box is well over $150 with just one of the products retailing at $70. ¬†This is a win win for every household.

The original KlutchClub boxes are all geared towards women however with the feedback and subscribers Bashkin has already picked up she quickly set out to design a box for men as well. That monthly subscription will begin in August, and we are definitely getting on that list.

Check out our video interview with Bashkin below:

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