Kyle
One of the more interesting startups at last week’s Startup City event, part of Tech Week Chicago, was CareContent.
Kadesha Thomas is the founder of CareContent at care content.com. The new startup is a library of content for hospitals and other medical services that publish websites, newsletters and other resources for both patients and consumers.
Thomas has a background in publishing content for hospital websites and newsletters. While working as an editor for a hospital’s patient facing online resources Thomas was constantly sourcing content to fill the gaps that she hadn’t already written for the facility.
After she left that job as an editor she became a freelancer where she would get commissioned for jobs at hospitals to write stories about procedures, after care, medical trends, new hospital developments and more.
Now with CareContent Thomas is making her personal library as well as the works of others within the CareContent editorial network, available to hospitals and medical facilities either as packages or ala carte.
If a hospital needs new content for a landing page, blog entries or newsletter content they can sign up for a subscription plan to CareContent where Thomas and her company will make sure that the facilities have the content they need when it’s time to publish.
CareContent had a lot of people visit their booth at Startup City. There are article depositories, newswires and other resources for most kinds of publications but not one quite like this for the medical field.
Patient facing content is a lot different than the types of stories published in medical journals. Thomas has to take that kind of content and make it easier to understand, and not so overwhelming or sometimes scary, for patients that have either just had a medical procedure done or are thinking about having a medical procedure done.
Even with the long hard hours involved in launching a startup, Thomas is very enthusiastic about CareContent and it’s prospects in the Chicago startup scene. Thomas is just beginning as well. They just launched the company last month after months of research and they are also participating in Chicago’s Lean Startup Challenge and Chicago’s Medical Tech Pitch Event later on this summer.
Check out the video interview below:
Linkage:
Check out CareContent here
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